Inside Liverpool's commercial juggernaut: New Adidas deal‚ 1.7bn engagements and why Asia matters

Truth behind Alexander Isak and Newcastle United's away kit launch as Adidas speak out

The best affordable football boots for your kids this summer including Nike and Adidas bargains

The Arsenal 2025/26 away kit has dropped - and it's absolutely stunning

Arsenal unveil new Adidas away kit inspired by iconic 90s shirts

Man Utd unveil 2025/26 away kit inspired by 1992 classic

Man United unveil new Adidas away kit inspired by iconic 90s shirt

Man United unveil striking new lilac away kit - and reveal inspiration from iconic 1990s 'snowflake' strip

Where Liverpool are at with Adidas kit release as key date edges closer

Why Liverpool can't wear Adidas kits for first pre-season friendly against Preston

Newcastle United apologise and delete scene in Adidas video as Steve Bruce bacon gag cleared up

Newcastle United fans spot Alexander Isak hint as Adidas make Steve Bruce quip in kit launch

Newcastle United line up exciting star with Adidas boot deal and Magpies alerted to Lyon fire sale

Revealed: How Adidas can help LAFC sign Bayern legend Muller

Why Liverpool can't wear Adidas kits for another five weeks as new transfers forced to wait

Why Gianluigi Buffon 'VETOED' Jose Mourinho as Italy coach after Adidas 'agreed to part fund' appointment of controversial...

Paris Saint-Germain show Liverpool and Adidas the way to unlock huge fortune

Official: Juventus extend Adidas deal until 2037

Juventus sign €408m Adidas deal until 2037

New Juventus agreement with Adidas worth reported 408m

How to buy new 2025/26 Manchester United Adidas home kit

When is new Liverpool 2025/26 Adidas home kit released? 'Leaked' details and fresh agreement

Man United 2025/26 third kit 'leaked' as Adidas replicate iconic design

Man Utd 2025/26 home kit 'LEAKED' as fans fume 'Adidas aren't even trying'

The 'tartan' Newcastle United 2025/26 home kit has dropped - and Adidas have nailed it

Man Utd to pay £10M fee to Adidas after failing to qualify for Europe

The Aston Villa away kit has dropped - and it might be Adidas's best yet for Villa

How Adidas could play a part in Florian Wirtz to Liverpool transfer

When Arsenal will wear new Adidas 2025/26 home kit for the first time

Arsenal have new poster boy as new Adidas 2025/26 home kit launch makes clear point

What Arsenal fans are saying as new Adidas home kit officially unveiled

The Arsenal 2025/26 home kit is out: and your dad will LOVE it

Arsenal make major 2025/26 Adidas home kit decision as Newcastle United plan confirmed

Newcastle United statement reveals breathtaking £84million injection and Adidas boost to come

1990's throwback‚ Adidas change - Every Manchester United 2025/26 kit 'leaked' so far

Twelve Liverpool concept kits ahead of new Adidas deal

RANKED! The top 10 Adidas football athletes of 2025

Liverpool seek permission for major upgrade ahead of new Adidas deal

New Arsenal Adidas 2025/26 home‚ away and third kits 'leaked' with subtle Champions League touch

We asked AI to design new 2025/26 Arsenal Adidas kits and this is what it came up with

We asked AI to design new 2025/26 Newcastle United Adidas kits and this is what it came up with

Liverpool 2025/26 kits 'leaked' as three different Adidas badges different emerge

Antonela Roccuzzo's Adidas event turns heads with a bold fitness move

Liverpool see Newcastle United pulling power as Adidas and Sela kick off Magpies' London takeover

Liverpool promoted to ‘Elite' status by Adidas in £60m-a-year deal

Why Liverpool made Adidas switch - and what fans should expect

Liverpool reason for Adidas switch clear with huge sum on offer but Nike era could end with bang

10 best Adidas Liverpool kits as huge new deal announced

Liverpool new Adidas kits 'leaked' including stunning shirt as Nike ditched in £300m deal

New Liverpool kit 'leaked' as £300m Adidas contract announced by club

Liverpool Adidas kits predicted after huge announcement made

Liverpool revive alliance with Adidas in £60m-a-year kit deal as £200m windfall claim is made

Liverpool announce £60M per season kit deal with Adidas who replace Nike after 5 years

Reds go back in time by signing £60m-a-season kit deal with Adidas

Liverpool rejoin forces with Adidas for 2025/26 season

Liverpool confirm mega-money Adidas kit deal as Reds agree to end partnership with Nike

Liverpool ditch Nike as Premier League leaders confirm huge new £300m kit deal

Liverpool sign Adidas kit deal for next season

Liverpool seal multi-year Adidas kit deal worth over £60m a season

Liverpool confirm 'multi-year' Adidas deal with record revenue targeted

Pass the shades – Adidas has released quite possibly the brightest football boot pack ever seen!

Newcastle United can unlock 'substantial' funds on one condition as Adidas bonus teased

Newcastle United reveal true impact of Sela and Adidas deals with whopping 90% boost

Liverpool 2025/26 leaked kit is stunning Adidas 1980s throwback

Celtic celebrate Irish roots in new Adidas range - but shocked fans are all left saying the same thing

Liverpool could land Nike parting gift worth millions before Adidas kit switch

'100% legal‚ 0% fair': Adidas Predator released in iconic colourway with perfect nod to first-ever tagline

The Germany Euro 2025 away kit is out‚ with Adidas using some interesting Graffiti artwork

The Belgium Euro 2025 away kit is out and Adidas have produced Red Flames with the team aiming for fiery form

The Italy Euro 2025 away kit is out - and Adidas boldly recreate Renaissance art

The Wales Euro 2025 away kit is out‚ with Adidas have been inspired by loyalty and togetherness

The Sweden Euro 2025 away kit is out and Adidas honour pioneers as the team bid for history

The Spain Euro 2025 away kit is out and Adidas have produced a work of art for the tournament favourites – literally!

Adidas' Euro 2025 away kits include abstract art and a Love Spoon

Liverpool decision to switch from Nike to Adidas explained as club target boost

New Arsenal 2025/26 Adidas kit leak as throwback details emerge

Newcastle United chiefs respond to fan demand as sought after Adidas shirt 'back in stock'

Adidas unveils the Club World Cup ball

Adidas unveils 2025 Club World Cup ball: 'The design pays homage to the United States'

Lamine Yamal‚ the brand‚ and how Adidas used Lionel Messi to help sign Barcelona superstar

Visually STUNNING! Adidas' Predator 25 is the latest take on one of the greatest football boot franchises of all time and brings a host of game-improving upgrades to the table

Newcastle United bring back Kevin Keegan to tease exciting relaunch of Adidas classic

Clauses in Man Utd's £900m Adidas deal that could leave finances in tatters

Man Utd: Relegation could see £90m-a-year Adidas deal scrapped or halved

UNCOVERED: Adidas can break Prem-record Man Utd kit deal

Adidas could rip up Man Utd's lucrative £900m kit deal

Revealed: Man United's £900m Adidas deal could be TERMINATED by sportswear giants if club fails in basic objective - just 18 months after signing it

What relegation would cost Man Utd - Adidas cut‚ no player clauses‚ huge TV and prize money dips

Pogba 'gives speech to Adidas staff' as football return nears

Harry Kane's soccer cleats were already an underrated‚ lower cost‚ elite alternative to Nike and Adidas - but now they're 42% off!

Liverpool 2025/26 Adidas home kit 'leaked' as new footage emerges

Adidas to release another Aston Villa kit this season as exciting FA Cup claim made

Newcastle's seven-figure stadium upgrade and PSR bonus of Adidas deal after odd Castore terms

David Beckham and Adidas celebrate iconic Predator boots' 30th anniversary with stunning collection

Fifa in dispute with Adidas and Coca-Cola over Club World Cup sponsorship

Adidas drop signature Predator boot for Bellingham

Newcastle chief speaks out after 'incredible' stadium upgrade as Adidas give big PSR 'jump'

Mike Ashley gets date in court as he takes on Newcastle United‚ JD Sports and Adidas in kit row

Liverpool set to return with Adidas kit after 13 years

Liverpool to move to Adidas from Nike in kit deal worth more than €70m a year