65d
65d
Today‚ for a growing generation of sports fans‚ the
Saturday-night ritual no longer involves the sofa‚ a
TV remote and a familiar theme tune.
Highlights are now consumed in fragments‚ clipped for YouTube‚ debated on TikTok and bellowed out by various podcasters and streamers. The likes of Mark Goldbridge and Angry Ginge now shape the conversation for millions of younger viewers‚ who would rather digest sports content through the accessible‚ quick-hit medium of social media rather than traditional
TV screens. It has been well documented how considerably flagship football shows such as
Match of the Day‚ Football Focus and Soccer AM have suffered over the past 15 years in terms of viewership - and this trajectory has been felt across sports broadcasting as a whole.