117d
117d
EXCLUSIVE BY MIKE KEEGAN: A
Premier League proposal to centralise perimeter advertising sales - which they claim could net an extra £750m a year - has met with a frosty reception from some of its top clubs. At last week's shareholder meeting‚ the competition told its sides that they were examining the adaptation of a model similar to that used in
US sports in which the league would negotiate deals on behalf of clubs. Those at the meeting were informed that such a move‚ which would see 60 per cent of pitch-side advertising sold centrally and the number of e
xisting top-tier partners increased from seven to 10‚ could bring in an additional £750m. Sources have disclosed that the extra revenue would then be split between the 20 clubs in separate amounts dependent upon a number of factors.